Noah Launches New Upcycling Project, 'NOT DEAD YET!'
Niko Pajkovic — December 6, 2021 — Fashion
New York-based streetwear label Noah has announced the launch of a new sustainable fashion initiative called 'NOT DEAD YET!,' an upcycling project the sees the brand restore its unsold items with new graphics, using black dyes from the Kyoto Montsuki Company.
Rather than marking down the price of these previously unsold items, Noah has decided to dye and redesign them in order to prevent excessive production. The new project includes a unique capsule collection consisting of jet-black t-shirts, hoodies, and straight-leg chinos dressed with patchwork and needle and thread graphics. In addition, all the pieces don 'NOT DEAD YET!' text.
To ensure that the upcycled clothing was of high quality, Noah partnered with Kyoto Montsuki, a specialty Japanese dye shop that has been producing black dye for formal wear for over a century.
Image Credit: Noah
Rather than marking down the price of these previously unsold items, Noah has decided to dye and redesign them in order to prevent excessive production. The new project includes a unique capsule collection consisting of jet-black t-shirts, hoodies, and straight-leg chinos dressed with patchwork and needle and thread graphics. In addition, all the pieces don 'NOT DEAD YET!' text.
To ensure that the upcycled clothing was of high quality, Noah partnered with Kyoto Montsuki, a specialty Japanese dye shop that has been producing black dye for formal wear for over a century.
Image Credit: Noah
Trend Themes
1. Upcycling Fashion - The upcycling trend can be leveraged to sustainable transform unsold or old inventories using new techniques, with new design and improved quality with increased profits.
2. Circular Fashion Economy - By launching an upcycling project with unique capsule collections of restored unsold items, fashion brands have excellent opportunities to drive economic growth and reduce waste.
3. Sustainable Branding - Sustainable fashion initiatives such as upcycling projects are an excellent way to create a strong brand story, attract eco-conscious consumers, and promote ethical fashion.
Industry Implications
1. Fashion Industry - The fashion industry has a significant opportunity to reduce waste and increase profits by using upcycling techniques in sustainable fashion initiatives.
2. Textile Industry - Sustainability initiatives in the textile industry, such as upcycling, can reduce environmental impact while promoting new growth opportunities.
3. Retail Industry - The retail industry can create sustainable, disruptive innovation opportunities by implementing upcycling initiatives to reduce waste and meet the growing demand for eco-conscious and ethical fashion.
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