Enzo's Trattoria Draws Its Aesthetic Inspiration from Vintage Sports

By: Jana Pijak - Jul 22, 2015
References: behance.net
Enzo's Trattoria is a nostalgic pizzeria that boasts a charming brand identity. Drawing inspiration from the world of competitive sports, the pizza spot's boxes, menu items and coasters feature pink and white accents. They are also adorned with simplistic volleyball imagery that references a vintage theme.

In addition to its promotional items, this nostalgic pizzeria also extends its retro theme through its interior design and relies on accents that appear rustic and authentically Italian. It is also adorned with old photographs of volleyball players and even features menu designs that are modeled after vintage news stories.

Overall, this pizzeria branding embraces an old-world feel and will appeal to millennial foodies with an appreciation for winning branding. The project is conceived by Swedish creative agency Under and relies on simple but powerful visuals.