Moleskin Joins with LEGO to Create a Line of Nostalgic Notebooks
Tana Makmanee — September 27, 2014 — Pop Culture
References: shop.moleskine & highsnobiety
Collaborating with Moleskin for a second time, LEGO has teamed up with with the iconic stationary brand to create a line of nostalgic notebooks that pay tribute to the classic building block franchise.
The Moleskin x LEGO 2014 collection offers a limited edition set of notebooks that features designs reminiscent of the iconic LEGO play set. With LEGO being such an iconic toy brand and Mokeskin being a leader in stationary, the collaboration of these two big name brands will surely have fans clamoring to have a closer look. Coming in a variety of colors such as black, red, blue and white, this notebook collection will definitely have consumers feeling nostalgic about toys they used to play with in the past.
The Moleskin x LEGO 2014 collection offers a limited edition set of notebooks that features designs reminiscent of the iconic LEGO play set. With LEGO being such an iconic toy brand and Mokeskin being a leader in stationary, the collaboration of these two big name brands will surely have fans clamoring to have a closer look. Coming in a variety of colors such as black, red, blue and white, this notebook collection will definitely have consumers feeling nostalgic about toys they used to play with in the past.
Trend Themes
1. Toy-inspired Stationery - The collaboration of toy and stationary brands to create nostalgic notebooks demonstrate an opportunity for disruptive innovation by further blurring the lines between play and work.
2. Nostalgic Design - The rise of nostalgia in product design, including notebooks, presents an opportunity for disruptive innovation by tapping into consumers’ emotional connection with a brand or product from their past.
3. Limited Edition Collectibles - The popularity of limited edition collaborations between well-known brands presents an opportunity for disruptive innovation by creating exclusive products that are highly sought after by collectors and enthusiasts.
Industry Implications
1. Stationery - The collaboration of toy and stationary brands to create nostalgic notebooks extends the target market for stationery products as it appeals to both children and adults.
2. Toy - Collaborating with stationary brands for limited edition products such as notebooks presents an opportunity for toy brands to expand their product offerings and explore new markets.
3. Design - The rise of nostalgia in product design presents an opportunity for designers to tap into consumers’ emotional connection with a brand or product from their past and create products that evoke a sense of nostalgia and emotion.
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