Philosophy Magazine‘s Upside Down Story Channels Past Styles
Jana Pijak — April 28, 2015 — Fashion
References: designscene.net
Esther Heesch dons a wardrobe of nostalgic hipster fashions in 'The New Today,' Philosophy Magazine's latest editorial exclusive. The image series is captured by photographer Nicolas Kantor's lens and is styled by Kathi Kauder.
Kathi dresses her muse Esther in a mix of retro and modern piece from Helmut Lang, Saint Laurent and Adidas among other labels. Hair styling for this editorial is courtesy of Gregor Markis while makeup is created by Manu Kopp.
Gracing Philosophy Magazine's 'Upside Down' issue, this nostalgic hipster editorial highlights styles from the past. The editorial references the 70s and 90s while incorporating the decades' styles with popular looks from today. This overall aesthetic appeals to today's youth who are drawing inspiration from parents' closets when getting dressed in the morning.
Kathi dresses her muse Esther in a mix of retro and modern piece from Helmut Lang, Saint Laurent and Adidas among other labels. Hair styling for this editorial is courtesy of Gregor Markis while makeup is created by Manu Kopp.
Gracing Philosophy Magazine's 'Upside Down' issue, this nostalgic hipster editorial highlights styles from the past. The editorial references the 70s and 90s while incorporating the decades' styles with popular looks from today. This overall aesthetic appeals to today's youth who are drawing inspiration from parents' closets when getting dressed in the morning.
Trend Themes
1. Retro Revival - Disruptive innovation opportunity: Create a clothing line that combines vintage aesthetics with modern functionality to appeal to nostalgic hipster consumers.
2. Youthful Nostalgia - Disruptive innovation opportunity: Develop an app or platform that allows users to virtually try on and purchase vintage-inspired fashion from different eras.
3. Mix-and-match Styling - Disruptive innovation opportunity: Create a personalized styling service that curates outfits combining retro and modern pieces, catering to the nostalgic hipster trend.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Utilize data analytics and AI technology in physical retail stores to offer personalized recommendations for customers seeking nostalgic hipster fashion.
2. Online Vintage Marketplaces - Disruptive innovation opportunity: Establish an online marketplace specifically catering to the nostalgic hipster demographic, offering carefully curated vintage and retro clothing and accessories.
3. Fashion Subscription Services - Disruptive innovation opportunity: Launch a subscription-based service that delivers curated nostalgic hipster fashion items to customers on a regular basis, allowing them to experiment with different styles and eras.
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