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Classy Beach-Wear

The Norse Projects SS11 Collection is Perfect for Summer Weather

— February 3, 2011 — Fashion
The Norse Projects SS11 collection gives beach-wear a casual work-wear twist. The large assortment of clothing features a mix of detailed casuals and traditional work-wear that make up perfect combinations for both warm summer days and cooler summer nights.

You can get awesome shorts and stellar coats to mix and match from the Norse Projects SS11 collection. Ready to be rocked on the beach, this line makes summer fashion easy to pull off.

Implications - Businesses that offer their clients products that enable them to portray a particular status of wealth and elitism at all times will likely appeal to a wide audience. Image-conscious consumers will reward those companies that provide them versatile and functional products to be used or worn throughout various aspects of their lives.
Trend Themes
1. Casual Work-wear Twist - Combining casual and traditional work-wear for a summer clothing line presents an opportunity for designers to create versatile fashion statements that cater to both warm summer days and cooler summer nights.
2. Mix and Match Clothing Line - Offering a mix and match clothing line for different occasions can attract consumers seeking versatile and functional products that they can use or wear throughout various aspects of their lives.
3. Easy Summer Fashion - Creating easy-to-pull-off summer fashion through a collection of detailed casuals and traditional work-wear can appeal to image-conscious consumers seeking products that enable them to portray a particular status of wealth and elitism at all times.
Industry Implications
1. Fashion Industry - Innovative designers can capitalize on the trend of combining casual and traditional work-wear for a summer clothing line, offering versatile and functional products to appeal to a wide audience.
2. Retail Industry - Retailers can benefit from offering mix and match clothing lines that cater to various occasions, attracting consumers seeking versatile and functional products that they can use or wear throughout their lives.
3. Luxury Industry - Luxury brands can take advantage of creating easy-to-pull-off summer fashion through collections of detailed casuals and traditional work-wear to appeal to image-conscious consumers seeking products that enable them to portray a particular status of wealth and elitism at all times.
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