Norma Kamali Tests New Shopping Model for Hard Times

By: Rachel Bowman - Published: • References: normakamalicollection & fashionista
If you haven’t heard, we’re in a recession. Apparently Norma Kamali got that memo too, so she’s introducing a “try before you buy” option for her shoppers.

With the new campaign, shoppers can buy an item, keep it for 48 hours and return it if they’re not happy. Clothing warranty? Who knew?! You can Skype with store employees about sizing and fit, or use the shop at home party kit which employs the same 48 hour rule, which allows you to “sell” the clothes to friends. Stats for “Try Before You Buy” Clothing Trending: Older & Chilly
Traction: 1,810 clicks in 305 w
Interest: 4 minutes
Concept: “Try Before You Buy” Clothing
Related: 36 examples / 28 photos
Segment: Females, 18-35
Comparison Set: 13 similar articles, including: credit crunch shopping sprees, poolside purchasing, and lounging shoppers.