NORM Denmark's Debut Timepiece is a Smart Watch in Disguise
Colin Smith — April 25, 2022 — Art & Design
References: normdenmark
NORM Denmark unveiled its first timepiece, a subtle smartwatch with a traditional analog display. With the tagline "the smartwatch that's not a smartwatch," the brand hopes to offer the convenience of a smartwatch to fans of traditional watch displays. The watch has a full range of smart features including health monitoring, sleep tracking, text and instant messaging, and the ability to receive calls.
However, while a normal smartwatch functions like a smartphone on your wrist, this watch has a hidden OLED display behind its real analog display. This means the timepiece boasts a traditional feel while delivering modern features. The watch can be synchronized with a mobile application, available on both Android and iOS devices, in order to personalize settings, such as messaging preferences, and view statistics related to health and sleep.
Image Credit: NORM Denmark
However, while a normal smartwatch functions like a smartphone on your wrist, this watch has a hidden OLED display behind its real analog display. This means the timepiece boasts a traditional feel while delivering modern features. The watch can be synchronized with a mobile application, available on both Android and iOS devices, in order to personalize settings, such as messaging preferences, and view statistics related to health and sleep.
Image Credit: NORM Denmark
Trend Themes
1. Smart Analog Timepieces - Combine traditional aesthetics with smart features
2. Disguised Smartwatches - Design smart watches that don't look like smart watches
3. Hybrid Watch Technology - Integrate traditional watch displays with hidden smart features
Industry Implications
1. Luxury Watches - Introduce smart capabilities to high-end traditional timepieces
2. Fitness Wearables - Add traditional design elements to fitness tracking smartwatches
3. Fashion Accessories - Create stylish smartwatches that look like traditional watches
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