These Nordstrom Hosiery Packages Turn Tights into Typography

By: Amelia Roblin - Published: Jan 27, 2011 • References: turnstylestudio & lovelypackage
Packaging gets leggy in these Nordstrom Hosiery packages by Turnstyle Studio. Destined to be playful and flirty, the firm has redesigned the brand's packaging to incorporate the names and features of the foxy nylon lines.

Transforming the written typefaces into legs as well, the black fill of the letters become embellished by patterns and consumed by the appearance of they themselves adorning stockings. These clever Nordstrom Hosiery packages succeed in achieving a new lighthearted branding, while carefully balancing a classy image that will appear to all women who wear pantyhose. Stats for Leggy Product Packaging Trending: Older & Average
Research: 15,872 clicks in 278 w
Interest: 4 minutes
Concept: Nordstrom Hosiery Ads
Related: 82 examples / 63 photos
Segment: Females, 12-55+
Comparison Set: 30 similar articles, including: bow-print stockings, wind-sensitive billboards, and typographic treat packaging.