Potential

Nooka Launches Breathtaking Watches For Art Lovers

By: Kyla Gutsche - Published: • References: nooka & joshspear
If you are looking for a cool watch that requires a bit of a learning curve, check out the Noo Nooka designs. The watches are stylish and pretty much gauranteed to start a conversation.

"Following the success of the zoo and zot, we are pushing the design of linear expression to its purist form with the release of the new Nooka Zen. It is 35 x 35 x 10mm with 28mm wide band. all digital models have an EL backlight" (Nooka Watch)

The Nooka Story From the Nooka Website
Nooka is the brainchild of artist and designer, Matthew Waldman. In 1997 Matthew had a flash-back to a first grade math class while staring at a large wall clock in a London hotel and was struck by how few options there were for time display. He then sketched his ideas for potential designs on a napkin and brought them back to New York. After working on the designs, he submitted them to his legal team, and indeed, they were unique enough to patent!

The linear and graphic representation of time with Nooka watches presents a more intuitive way to view time. The visual mass increases as time passes, giving weight to an ephemeral and abstract concept. Once you're used to the new visual paradigm, you may never go back to standard analog and digital time displays for your wrist.

Initially licensed to Seiko in 1999, the Nooka Zoo enjoyed critical acclaim in the select markets it was released. Berrymatch now produces the line more truthful to Matthew's original vision [in fact, Berrymatch is his studio]. We are proud to be included in the Museum of Modern Art shops in New York and selected as finalist in the Genart awards for the accessories category for 2005. We hope you enjoy them too. Stats for Breathtaking Tickers Trending: Older & Buzzing
Traction: 20,974 clicks in 454 w
Interest: 4 minutes
Concept: Breathtaking Tickers
Related: 77 examples / 59 photos
Segment: Neutral, 18-55
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