The Smuin Ballet has some clever promotion behind it with these Nolobo ads. The prints depict six different ballerinas and danseurs superimposed onto themselves to create a flickering effect that does well to capture the grace and motion of the artform.
High-brow cultural scenes are often seen by people as dry, pendantic and even boring. As such, any organization involved this sphere of culture is faced with the unenviable task of proving to the public that they're cool in order to sell tickets and fill seats.
Ballet requires years of study, hours of daily practice and innate talent to do well. After all of this, there isn't much time to organize an advertising campaign. That's why it makes sense to outsource. This is exactly what Smuin Ballet has done by commissioning Nolobo to promote them. Judging by the work featured here, the ad agency didn't disappoint.
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Research: 6,462 clicks in 210 w
Interest: 2.4 minutes
Concept: Nolobo Ads
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Segment: Neutral, 12-55+
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