It was only a matter of time before other companies started producing iPhone knock-offis. Nokia showed off their Symbian s60 at the Go Played show in London. The similarities with the iPhone are incredible, particularly its touchscreen. "If there is something good in the world, then we copy with pride," Nokia's Executive VP & General Manager of Multimedia said, adding that the model is set to be sold next year.
Implications - When a product experiences mass success, an array of similar products follow. Though this generally is not received well by consumers, companies are encouraged to do so as long as their similar product boasts an upgrade of sorts. This allows consumers to experience a familiar product with enhanced features from its predecessor.