The Nokia N8 is famous for its possibilities for modeification. Consumers have figured out how to turn the phone into numerous objects, such as a dancing robot, microscope and even a helicopter.

Taking this idea into consideration, the newest ad for the Nokia N8 shows appreciation that goes beyond sales. Celebrating creativity, the ad shows an array of actual mods made to the Nokia N8, stating that “It’s not technology, it’s what you do with it.”