Powerhouse cellphone producers are taking turns picking on Apple's iPhone 5; the Nokia Lumia 920 advertisement bashes the highly coveted Smartphone for being too common.
The animated ad is titled 'Time to #switch' and depicts cartoon drawings lining up at a retailer to get their hands on the new iPhone. The cartoons are all in black, shuffling through the line like robots. Posters that are marked "4" and show an arrow pointing to "5" litter the walls, confirming that this ad is an Apple bash. One brave cartoon character gets to the front of line and is handed a bland black phone. He asks the clerk for color and causes an uproar where he is rebuked by all the other drones.
The premise behind the Nokia Lumia 920 ad is to get people to overlook the hype surrounding the iPhone 5. Nokia offers a whole array of colors for their phone that will make you stand out, so why stick to black or white and blend in.
Stats for Clever Phone-Smearing Ads
Trending: Older & Mild
Research: 413 clicks in 190 w
Interest: > 3 minutes
Concept: Nokia Lumia 920
Related: 75 examples / 58 photos
Segment: Neutral, 12-55
Comparison Set: 28 similar articles, including: new iphone ads, scandalous cellular advertisement campaigns, and dancing phone ads.
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