Rockstar

Nokia Beats Up New 3720 to Prove Its Worth

By: Andrew Robichaud - Published: • References: ubergizmo
Nokia is using some brilliant marketing schemes in order to prove to potential customers that the new 3720 is worth all the fuss.

The viral videos (there are three of them) show different people doing different destructive things to a model of the 3720. This one is of a guy and his buddy testing if the phone can handle a simple lap from one end of the pool to the next. To their delightful surprise (and mine as well) the phone still works.

It really is a creative and smart way to gain a bit of a following when you can show your product underwater, in a beer and falling from a high ladder. Kudos Nokia! Stats for Viral Phone Abuse Trending: Older & Average
Traction: 3,699 clicks in 280 w
Interest: > 3 minutes
Concept: Viral Phone Abuse
Related: 60 examples / 46 photos
Segment: Neutral, 18-35
Comparison Set: 22 similar articles, including: batphones, 25 sizzling & fun phone commercials, and ads about cellular oversharing.