Nobody & Co. Bibliochaise
Implications - Consumers are driven to purchase products that serve many purposes. The concept of the 'Bibliochaise' is a great example of this. By creating products that are hybrids of two separate entities and combining them together, companies give consumers functional pieces that have an interesting aesthetic. Hybrid products are especially appreciated by those consumers who live in smaller spaces such as apartments or condos and need to maximize their use of space as much as possible.