By the end of 2016, Panera at Home products from the Panera Bread Co. will no longer feature any ingredients that are on the brand's 'No No List.'
Originally an initiative to make the brand's fresh products more applicable, the shift to remove the ingredients from the Panera at Home products marks the brand's response to the clean eating movement.
The Panera at Home products will feature no artificial sweeteners, artificial flavors, additives, artificial preservatives and even colors from artificial sources.
Speaking on the shift to remove the 'No No List' ingredients from the Panera at Home products, Director of Wellness and Food Policy at Panera Breads Sara Burnett said, "Much of the work that we’ve done to simplify recipes in our bakery-cafes has set a standard for Panera at Home products... Where necessary, we’ve relied on natural preservatives -- such as rosemary extract -- to do the job.
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