Mega Magnification Contact Lenses Edit
Lect Up Lenses Ad Implies Everything Will Look Bigger

Who needs a bionic eye when you have these contact lenses? These two ads for Lect Up Lenses are very clever and do a GREAT job in sending the message that you really will see clearly with their product. 

Not surprisingly, I always find that humor is a great way to captivate attention.

This creative contact lens ad was created by advertising agency Callegari Berville Grey in Paris, and put together by executive creative director Andrea Stillacci, creative/art director Jérôme Gonfond, photographer Ilario & Magali, retoucher by La souris sur le gâteau and copywriting by Yannick Savioz.