Lect Up Lenses Ad Implies Everything Will Look Bigger

By: Vincent Salera - Published: Jan 27, 2009 • References: adsoftheworld
Who needs a bionic eye when you have these contact lenses? These two ads for Lect Up Lenses are very clever and do a GREAT job in sending the message that you really will see clearly with their product. 

Not surprisingly, I always find that humor is a great way to captivate attention.

This creative contact lens ad was created by advertising agency Callegari Berville Grey in Paris, and put together by executive creative director Andrea Stillacci, creative/art director Jérôme Gonfond, photographer Ilario & Magali, retoucher by La souris sur le gâteau and copywriting by Yannick Savioz. Stats for Mega Magnification Contact Lenses Trending: Older & Chilly
Research: 6,600 clicks in 382 w
Interest: 3 minutes
Concept: Mega Magnification Contact Lenses
Related: 43 examples / 33 photos
Segment: Neutral, 18-55
Comparison Set: 16 similar articles, including: quirky contact lens containers, bionic contact lenses, and illusionary framed sofas.