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Withings' No More Snooze Campaign Lets You Demolish Clocks

By: Laura McQuarrie - Published: • References: nomoresnooze & adsoftheworld
No matter how much of a morning person you are, the sound of an alarm clock is really not a pleasant thing—to help people get revenge on obnoxious alarm clocks, Withings developed the 'No More Snooze' campaign.

The intro video for #NoMoreSnooze shows a variety of alarm clocks being smashed, chopped and crushed to smithereens. If you're eager to get in on some of the action, a visit to the campaign site will help yo out. On the site, an annoying alarm clock will continue to beep until you hit the snooze button, which triggers the demolition of the clock. The campaign cleverly promotes the Withings Aura alarm clock, which tracks your sleep cycle to wake you up at the best possible time, making use of soft lights and sounds as a gentle wake-up call. Stats for Vengeful Alarm Clock Campaigns Trending: This Quarter & Warm
Traction: 345 clicks in 15 w
Interest: > 3 minutes
Concept: No More Snooze
Related: 55 examples / 42 photos
Segment: Males, 18-35
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