The No Kill Louisville ad campaign is sure to attract more eyeballs than a traditional print ad since it mimics lost pet posters that are often found on light posts and fences around residential neighborhoods. Similar to the Rag & Bone SS11 campaign, by disguising the ads as everyday bulletin posters, people become more drawn to it in order to figure out exactly what it is about.
In this case, the No Kill Louisville ad campaign shows how this company helps keep precious animals alive through necessary medical attention, adoption and donations. Conceived and executed by Roseville-based ad agency Kevin and Carl, these posters will surely strike a cord with people and encourage them to donate themselves.
Stats for Missing Pet Campaigns
Trending: Older & Average
Research: 2,316 clicks in 231 w
Interest: 3.2 minutes
Concept: No Kill Louisville
Related: 61 examples / 47 photos
Segment: Neutral, 18-55
Comparison Set: 22 similar articles, including: violent car campaigns, travel-justifying campaigns, and playful delivery campaigns.
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