Sweet Rebellion's Ice Cream Joins the Battle for 'No Added Sugar'
Laura McQuarrie — May 13, 2015 — Lifestyle
References: honey & thedieline
Knowing that the idea of ice cream with no added sugar is outrageous enough to some is the basis for Sweet Rebellion's branding. Promising to be "sweet by nature," wholesome ice cream flavors like Chocolate Hazelnut, Pistachio, Vanilla and Strawberry present sugar as the enemy.
Although this frozen dessert does tend to conjure up images of childhood innocence, Sweet Rebellion's rebellious packaging appeals to the growing numbers health-conscious consumers are no longer willing to purchase products with sugary additions, especially when nature can supply alternatives that are so much better. In keeping with this idea, the punchy fist that's depicted on the front of the cartons is shown holding a flower, which is symbolic of Stevia, the natural sweetener used in the ice cream formula.
Although this frozen dessert does tend to conjure up images of childhood innocence, Sweet Rebellion's rebellious packaging appeals to the growing numbers health-conscious consumers are no longer willing to purchase products with sugary additions, especially when nature can supply alternatives that are so much better. In keeping with this idea, the punchy fist that's depicted on the front of the cartons is shown holding a flower, which is symbolic of Stevia, the natural sweetener used in the ice cream formula.
Trend Themes
1. No Added Sugar - Brands can capitalize on consumers' increasing desire for healthy alternatives by offering products that are sweetened only with natural ingredients.
2. Rebellious Packaging - Bold and unconventional branding can help products stand out in crowded markets and appeal to consumers who are looking for something unique.
3. Natural Sweeteners - Using natural sweeteners like Stevia can appeal to health-conscious consumers who are looking for products that are both healthy and delicious.
Industry Implications
1. Ice Cream - The ice cream industry can create innovative products by using natural sweeteners or offering no added sugar options for consumers who are looking for healthier alternatives.
2. Packaging - Packaging companies can help brands create rebellious and standout packaging designs that appeal to consumers who are looking for something unique.
3. Natural Sweetener - The natural sweetener industry can provide companies with healthier alternatives to sugar for use in products like ice cream, which will appeal to health-conscious consumers.
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