Sweet Rebellion's Ice Cream Joins the Battle for 'No Added Sugar'

By: Laura McQuarrie - May 13, 2015
References: honey & thedieline
Knowing that the idea of ice cream with no added sugar is outrageous enough to some is the basis for Sweet Rebellion's branding. Promising to be "sweet by nature," wholesome ice cream flavors like Chocolate Hazelnut, Pistachio, Vanilla and Strawberry present sugar as the enemy.

Although this frozen dessert does tend to conjure up images of childhood innocence, Sweet Rebellion's rebellious packaging appeals to the growing numbers health-conscious consumers are no longer willing to purchase products with sugary additions, especially when nature can supply alternatives that are so much better. In keeping with this idea, the punchy fist that's depicted on the front of the cartons is shown holding a flower, which is symbolic of Stevia, the natural sweetener used in the ice cream formula.