Living Cities Edit

Nissan Qashqai Urbanproof Ad
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If a city was living, if the actual building were capable of movement, it might look something like this new TV spot for the Nissan Qashqai.

The Urbanproof ads give Buenos Aires breath, the concrete interacts with the people, the architecture has a life of its own. The buildings play with the Qashqai, Nissan’s compact crossover SUV.

The promotional video was created by TBWA\London, and led by Executive Creative Director Steve Henry. The video above shows the “making of” the TV spot, and includes a lot of live action stunts involving real cars.

“We’ve brought Buenos Aires to life, as if the buildings were a bunch of kids playing with the car - scooting it round the city, on a roller-coaster adventure, and really pushing it to its limits,” Henry says.

“The stunts are really impressive, but what makes the ad fascinating is how Danny has given the buildings such great personalities - like cheeky, mischievous schoolboys playing with the car.”