The Nissan Leaf is a green car and the commercial looks through Lance Armstrong's eyes as he would train. Spending lots of time breathing in exhaust, I am sure the Tour De France multi-winner has some good reasons to want cleaner air. The Nissan Leaf Lance Armstrong combines incredible technology with an incredibly athlete.
Implications - Consumers appreciate products and services that are supported or endorsed by celebrities they admire. They feel connected to these icons, and therefore trust their judgement and opinions regarding purchase decisions. Companies who are striving to appeal to certain niche markets should arrange to have their product endorsed by a celebrity who that group respects.