Porsche drivers in Germany were the target of the recent Nissan GT-R Porsche Killer ad. Two blonde bombshells cruised the streets of Germany, sticking a decal of the rear-end of a GT-R on the windshields of Porsches.
The Nissan GT-R Porsche Killer ad is ingenious. I can't imagine how German drivers felt seeing a massive decal decorating their front window. Despite the risk, Nissan's guerrilla ad campaign has apparently paid off. Nissan reported a 23% increase in test drive requests over the next two weeks after this campaign aired.
Stats for Vandalizing Auto Ads
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Research: 915 clicks in 273 w
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Concept: Nissan GT-R Porsche Killer
Related: 81 examples / 62 photos
Segment: Males, 18-35
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