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Twistable Cameras

The Nikon D5R Digital SLR Camera Concept Gives Photographers an Ergonomic Edge

— May 8, 2011 — Tech
Whether you're a professional or an amateur photographer, sooner or later you're going to have to hold the camera in an awkward position to capture a vertical picture. The Nikon D5R Digital SLR Camera Concept does away with this problem by allowing users to rotate the mirror, prism and sensor of the camera so that photographers can hold the camera ergonomically while snapping some awesome shots.

A rotatable mirror, prism and sensor is not the only innovation that Ned Mulka, the industrial design student who concocted this concept, put onto the camera. With the removal of vertical grips underneath the camera, the Nikon D5R Digital SLR Camera Concept reduces the bulk and weight of other professional-grade cameras while maintaining the same picture quality.

If Nikon ever puts this camera into production, both professionals and lazy photographers are sure to be overjoyed.
Trend Themes
1. Ergonomic Cameras - The trend towards cameras that can be held more comfortably and positioned more easily for different shots creates opportunities in the photography industry for companies that can innovate in this area.
2. Lightweight Cameras - The trend towards lighter, more portable cameras that maintain picture quality offers disruptive innovation opportunities for photography industry players who can create cameras that are easier to carry without compromising image quality.
3. Modular Cameras - The trend towards modular cameras that can be customized for different use cases and configurations presents opportunities for companies in the photography industry to create products that meet the specific needs of professionals and enthusiasts alike.
Industry Implications
1. Photography - The trend towards ergonomic, lightweight, and modular cameras presents opportunities for businesses within the photography industry to innovate and capture market share.
2. Consumer Electronics - The push towards more comfortable and portable camera designs may also see benefits to consumer electronics companies who can develop cameras with unique features and designs that appeal to a wider market.
3. Industrial Design - The creation of ergonomic, lightweight, and modular cameras requires a high level of industrial design expertise, and provides opportunities for professionals or companies in this field to offer their services to camera manufacturers looking to create innovative products.
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