This Nike American Made video is the first public footage of the upcoming four-part Nike documentary.
The film will star Swedish NBA player Jonas Jerebko and will also feature one of Sweden’s most famous urban music artists, Adam Tensta. At its core, this Nike ‘American Made’ video is symbolic of the company's continued commitment to push the boundaries of marketing by blurring the line between company and cultural force. For those eagerly awaiting the release of what promises to be an expertly crafted insight into Swedish athletic culture, this trailer will undoubtedly be tantalizing.
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