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The new Nike Zoom Hyperdunk 2011 shoe is one of the brand's hottest design with top-notch performance qualities. Not only does this shoe have an extremely sleek and stylish silhouette, it also boasts some of the most desirable characteristics for hitting the basketball court. The Nike Zoom Hyperdunk 2011 is made using a flywire technology and a highly breathable mesh material on the upper exterior of the shoe. What makes the shoe great for shooting hoops is its exceedingly lightweight feel and flexibility.

The Nike Zoom Hyperdunk 2011 is available in three red, white and black colorways. Set to hit stores late August, this shoe is by far the most functional and stylish in its field.

Implications - Businesses that are able to offer their clients the luxury of products that meet the needs for both function and style will fare well in today's industry. Consumers will invest in those products that provide them with the most qualities that complement their lifestyles.