The Nike Yoga Footstickers are an innovative piece of athletic wear technology that really take the feminine form into account. The footstickers are specifically designed to protect the feet and improve control of movements while performing yoga.
What I particularly like about the Nike Yoga Footstickers is how aesthetically compelling they are. Products like these, by Nike and other companies, have the opportunity to capture a large market of woman that is looking for both form and function in their athletic gear.
Implications - Woman are increasingly looking for services and products that are specifically tailored to them. The Nike Yoga Footstickers tap into this desire and create a product that is geared towards the way women exercise. Companies should take this mindset into account in order to capture this market.
Stats for Sensual Feminine Athletic Apparel
Trending: Older & Mild
Research: 5,971 clicks in 246 w
Interest: 1.5 minutes
Concept: Nike Yoga Footstickers
Related: 78 examples / 60 photos
Segment: Females, 18-55
Comparison Set: 29 similar articles, including: classic court-side kicks, lightweight luminous footwear, and hip hoop neon footwear.
Sensual Feminine Athletic Apparel
More Stats +/-
Lightweight Luminous Footwear
Classic Court-Side Kicks
Hip Hoop Neon Footwear
HBO Series Kicks