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Nike has plastered some pretty homophobic ads all over Harlem in anticipation of the July 26 debut of the Nike Hyperdunk shoes. Oh Nike, why’d you have to go and do this? The print ad causing the most negative feedback in the gay community is the bold “It Ain’t Right” slogan on the ad which shows a man’s face placed right in another man’s crotch. The rest of the ads are less direct, but still play on the idea that two male bodies close to each other is gross. I mean, c’mon Nike, Harlem, of all places, needs more open minded and less homophobic ads. We have to thank Wieden + Kennedy studio for the foolish and irresponsible ad campaign. Special mention to copy writer Edward Harrison and his ‘that ain’t right’ copy which should go in the hall of shame… **NOTE: after all the controversy, Nike decided to pull the ads.
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Homophobic Advertising
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Nike, That Ain't Right
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Stereotyping Ads - Are These VIP Magazine Ads Homophobic? (GALLERY)
Controvertising - Hanes: Nigg*r, Fagg*t, Pak! (GALLERY)
FOUR WAYS TO REACT: vote, favorite, add more examples of Homophobic Advertising or comment about Nike, That Ain't Right.
| Bianca Bartz on Jul 23, 08 4,477 Trends 3,543 Comments |
Woah. OK, I wouldn't call it homophobic, I would call it plain wrong. If one of the models was female, it would still be downright disturbing. "It Aint Right" no matter what gender is portrayed in imagery like this. |
Bianca Bartz on Jul 23, 08 4,477 Trends 3,543 Comments
+1
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| Casper on Jul 24, 08 0 Trends 9 Comments |
| Yeah, it ain't right but it gets the point across. If you play ball you know that when that stuff happens it ain't right but if you can get that much air to find yourself in that situation then I'd usually be giving you some credit. I think they did nail it since the image gets your attention and makes you immediately realise that the jumper has some greater than normal air and that he's owning the guy on the ground. What to credit his superhero qualities - the shoes. Message deconstructed and effective because it makes that point in mere milliseconds. Homophobic? No are you looking to be offended. Yes. Female Model? And if it was a guy dunking on a girl that's just wrong because respectful guys don't dunk like that on a girl. If the models were both female then it'd be wrong. But that's since they can't get that much air, Nikes or not. |
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Casper on Jul 24, 08 0 Trends 9 Comments
+1
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| bedlamite23 on Jul 24, 08 0 Trends 85 Comments |
| well, I don't see it as terribly homophobic, it's a sports thing, physical contact in basketball is after all "not right" would take some pretty uptight ppl to get up in arms about this, but then ppl do so like being up in arms about stuff... like for instance dissing female athletes as not able to jump... |
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bedlamite23 on Jul 24, 08 0 Trends 85 Comments
+1
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| mediterranean on Jul 27, 08 713 Trends 215 Comments |
Yeah, I kinda agree I over-dramatized it. But I guess many others 'misunderstood' it as well, enough for Nike to pull the ads. Read about it here |
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mediterranean on Jul 27, 08 713 Trends 215 Comments
+1
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