The Nike Tech Pack Collection Uses Nike Tech Fleece Material
Rahul Kalvapalle — August 25, 2014 — Lifestyle
The Fall 2014 Nike Tech Pack Collection revolves around the use of Nike Tech Fleece, a fundamental material for sport wear. It includes two new styles both of which emphasize liberal movement.
The Nike Tech Windrunner IRD for men is a jacket with a water-resistant overlay for protection against rain, and is an upgrade over the classic Nike jackets of the late '70s. It also features an asymmetric front zipper.
The Nike Tech Butterly Jacket for women has an oversized hood and sleeves that transition to a fitted, feminine cuff that grants a flattering fit as well as a wide range of motion.
The Fall 2014 Nike Tech Pack Collection is available on Nike's website, and will be sold in select Nike Sportswear retailers starting August 28.
The Nike Tech Windrunner IRD for men is a jacket with a water-resistant overlay for protection against rain, and is an upgrade over the classic Nike jackets of the late '70s. It also features an asymmetric front zipper.
The Nike Tech Butterly Jacket for women has an oversized hood and sleeves that transition to a fitted, feminine cuff that grants a flattering fit as well as a wide range of motion.
The Fall 2014 Nike Tech Pack Collection is available on Nike's website, and will be sold in select Nike Sportswear retailers starting August 28.
Trend Themes
1. Nike Tech Fleece Material - Disruptive innovation opportunity: Exploring new applications and advancements in Nike Tech Fleece material to create even more high-performance sportswear.
2. Progressive Sports Apparel - Disruptive innovation opportunity: Developing innovative designs and styles in sports apparel that prioritize liberal movement and comfort without compromising aesthetics.
3. Water-resistant Overlay - Disruptive innovation opportunity: Introducing new technologies and materials for water-resistant overlays in sportswear to enhance protection against rain and adverse weather conditions.
Industry Implications
1. Sportswear Industry - Disruptive innovation opportunity: Integrating technology and advanced materials to create high-performance sportswear that meets the evolving needs of athletes and sports enthusiasts.
2. Fashion Retail Industry - Disruptive innovation opportunity: Incorporating progressive sports apparel into mainstream fashion retail, bridging the gap between athletic functionality and style for wider consumer appeal.
3. Textile Industry - Disruptive innovation opportunity: Collaborating with sports apparel brands to develop and produce specialized textiles like Nike Tech Fleece that offer superior performance and durability.
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