Rockstar

Nike's New Team 6.0 Ads Rumble the Ground

By: Andrew Robichaud - Published: • References: nike & behance.net
Nike has put together one of the most elite extreme sports teams in the world to create "NIKE 6.0."

The array of snowboarders, surfers, wakeboarders, BMXers, skateboarders and many more have come together to get their grind on and let the world know about these sports.

Nike is fueling the team with a set of new ads that come in the form of extremely (no pun intended) well drawn pictures of accentuated areas of extreme sport competition.

The pictures themselves give a feeling of intensity as first person views from athletes gaze up the deadly course in which they are about to embark on.

Scope them out, feel them out, and tell me you don't want to watch or be a part of "NIKE 6.0." Stats for Extreme Sportvertising Trending: Older & Chilly
Traction: 5,158 clicks in 273 w
Interest: 4 minutes
Concept: Extreme Sportvertising
Related: 52 examples / 40 photos
Segment: Neutral, 18-55
Comparison Set: 19 similar articles, including: smx the bmx for snow, 49 innovations in skateboarding, and snowtastic innovation.