The Nike 'Tastes Like Victory' T-Shirt Line Will Have You Slobbering
The Nike 'Tastes Like Victory' were designed to represent the five Japanese cities of Hokkaido, Tokyo, Nagoya, Osaka and Fukuoka. What separates these shirts from their peers, however, is that they each come with a region-specific food as the graphic for the tee. I bet you never thought potatoes, eels, shrimp and Takoyaki (octopus balls) could be this competitive.
Implications - As consumers continue to search for products that will better represent them as individuals, corporations are turning to region-specific design elements in their wares to demonstrate their understanding of their customers. This, in turn, strengthens existing customer relationships.Stats for Funky Food Fashion Apparel Trending: Older & Chilly
Traction: 2,315 clicks in 192 w
Interest: 4 minutes Concept: Nike Tastes Like Victory
Related: 70 examples / 54 photos
Segment: Males, 12-35 Comparison Set: 26 similar articles, including: 28 cool summer tees, adorably honest tees, and hipsterfied toon tees.