Bianca Bartz
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 Air Native N7 Nike is targeting the first nations cultures of North America with their new shoe, the Air Native N7. The design of the athletic performance shoe was inspired by native cultural arts, and the foot bed is larger than in regular Nike trainers. “The first-of-its-kind performance shoe is built on a new and unique last created to address the specific fit and width requirements for the Native American foot,” Nike said. “The result is a true Native fitting, performance product.” The Air Native N7 is available exclusively to first nations people. Tribal leaders and institutes like school will be able to buy them in bulk at wholesale prices, then resell them to individuals in their bands.  “Nike is aware of the growing health issues facing Native Americans,” explained Sam McCracken, Manager of Nike’s Native American Business program. “Through the Nike Air Native N7 we are stepping up our commitment to use our voice on a local, regional and national level to elevate the issue of Native American health and wellness. We believe physical activity can and should be a fundamental part of the health and wellness of all Native Americans.”
“The Nike Air Native N7 marks an important moment for us and is a great example of what can be achieved when we challenge ourselves to innovate for a better world,” said Mark Parker, President and CEO of Nike, Inc. “This product represents innovation beyond athletic performance, helping to improve Native American communities. It also exemplifies Nike’s broader commitment towards sustainable design and community involvement.”
(nike)References: nike Comment: on Nike Targets First Nations |
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Urban Retrospectives
