Nike is targeting the first nations cultures of North America with their new shoe, the Air Native N7. The design of the athletic performance shoe was inspired by native cultural arts, and the foot bed is larger than in regular Nike trainers.
"The first-of-its-kind performance shoe is built on a new and unique last created to address the specific fit and width requirements for the Native American foot," Nike said. "The result is a true Native fitting, performance product."
The Air Native N7 is available exclusively to first nations people. Tribal leaders and institutes like school will be able to buy them in bulk at wholesale prices, then resell them to individuals in their bands.
Nike Targets First Nations
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