If I'm Nike, I'm getting these awesome shoes to North America and Europe as quickly as possible. Nike Wingtips have just been released in Japan and they look wicked. Obviously taking their cue from the classics. The pair is called the Dunk Lo Premium and Dunk Hi Premium, it white or black leather with black patent leather with laser accents.
Implications - Nike is a company whose product was hijacked by consumers and given a life of its own. Though the company began with the intention of specifically serving athletes, it was eventually taken over by the urban population and thus, has become an iconic symbol of urban fashion for many.
Stats for Wingtip Sneakers
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Concept: Wingtip Sneakers
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Segment: Neutral, 18-55
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