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Insects As Brand Boosters Edit
Nikelab Promotes With Spiders


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Insects As Brand Boosters - Nikelab Promotes With Spiders (VIDEO)
Nikelab Promotes With Spiders
Published: Jul 14, 08
Views: 1,794

Nike is introducing new super light shoes that utilize the innovative Flywire technology. I am not exactly sure what’s going on in this spanking new ad for their Nikelab division, but I think it has to do with the spider producing an ultra light yet very strong and durable web. That’s just my guess.

Looking more like a clip from National Geographic magazine, the ad was created by W+K Tokyo and directed by Andrew Hall.

W+K Tokyo created a few other ads for nikelab to promote the new shoes. Check out Moon Jump, and Pillows.

References:  nike, wktokyo.jp

Filed In:  commercials lifestyle marketing pets sports








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FOUR WAYS TO REACT: vote, favorite, add more examples of Insects As Brand Boosters or comment about Nikelab Promotes With Spiders.

Favorited by Jeremy Gutsche on Jul 14, 08


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Insects As Brand Boosters