Insects As Brand Boosters - Nikelab Promotes With Spiders (VIDEO)

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Ayman Helweh
On: Jul 14, 08
1320 Trends
877 Comments


Insects As Brand Boosters - Nikelab Promotes With Spiders (VIDEO) [Edit]






Insects As Brand Boosters - Nikelab Promotes With Spiders (VIDEO) 743 Views - Click for Larger Image

Nike is introducing new super light shoes that utilize the innovative Flywire technology. I am not exactly sure what’s going on in this spanking new ad for their Nikelab division, but I think it has to do with the spider producing an ultra light yet very strong and durable web. That’s just my guess.

Looking more like a clip from National Geographic magazine, the ad was created by W+K Tokyo and directed by Andrew Hall.

W+K Tokyo created a few other ads for nikelab to promote the new shoes. Check out Moon Jump, and Pillows.





Read More: nike   Via: wktokyo.jp  


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