The 'Nike: Snow Day' Ad Features Iconic Athletes Enjoying Winter Sports

By: Ady Floyd - Oct 30, 2015
References: nesn & adweek
This commercial titled 'Nike: Snow Day' features a cast of excited adult athletes enjoying a day off -- to play more sports. The ad promotes Nike's vast collection of winter gear for the upcoming snowy season.

The opening scene shows New England Patriots player Rob Gronkowski jumping out of bed, throwing his head through a window and announcing "Snow Day!" As the commercial proceeds, Gronkowski is joined by a fleet of other athletes rallying together to play a game of football.

As new athletes join the Nike: Snow Day ad, viewers can see the collection of vibrant clothing that is designed for winter sporting events. While promoting the clothing, the ad also presents adults with a nostalgic feeling, which encourages them to reminisce about past snow days.