Intricately shot and directed, the video has the feeling of a motion picture. This famed skater nonchalantly pulls off tricks you could never master. The Nike SB Zoom Paul Rodriguez 4 commercial will have you hooked.
Implications - The use of celebrity endorsements is an extremely powerful tool in gaining new customers. By using public figures popular with a specific demographic of customers, a company can ensure that the target market for this item is reached. Furthermore, the use of advanced filmmaking will appeal to consumers, as it shows that the company is concerned with how it is publicly viewed, and that it is on the cutting edge of technology.