The new Nike SB House opened in Anglet, France, a small-town in Southwestern France. The Nike SB team was there in full force, with skaters Omar Salazar, Ishod Wair, Youness Amrani, Maxime Géronzi and Mihiel Guerhane taking pictures, flipping tricks, and chatting with the fans and media in attendance.
The Nike SB House in Anglet looks like the kind of backyard oasis that a kid would kill for. It is equipped with rails perfect for grinding, stairs ideal for ollies, and ledges that instantly enhance a skater's creativity. The cool part about this mini-skatepark is the fact that there's a pool a mere few feet away from where all the action is. A little dangerous, yes, but it is the coolest mix of skate and summer swag I've ever seen.
Implications - A few years ago, skateboarding was viewed as a faddish subculture that would not last in the American mainstream. While it may not be a pervasive cultural powerhouse, the sport of skateboarding has become a viable youth-charged industry with buying power. A company can capitalize on this by teaming with a skater to create a co-branded product or design. The company stands to benefit from the passionate support skater's have from young and impressionable skate fans, eager to follow in their hero's footsteps.