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Flickering Soccer Balls

The Nike Ordem Hi-Vis Winter Ball Will Be Used in Three Top Leagues

— October 25, 2014 — Lifestyle
The Nike Ordem Hi-Vis ball will be used in three of the biggest football leagues in the world -- the Spanish La Liga, English Premier League and Italian Serie A -- from this weekend. The ball is Nike's most advanced and aerodynamic ball ever.

The ball offers players optimal touch with its fuse-welded panels. Elite strikers of the ball will enjoy the superb flight control provided by the Nike AEROW TRAC grooves, which produce a true trajectory and consistent flight. Under low-light winter conditions, the Nike RaDaR technology will ensure maximum visibility. This technology creates a flickering effect as the ball rotates, making it easier for players to spot the ball in their peripheral vision.

The Nike Ordem Hi-Vis winter ball is available in Nike stores and the Nike official website.
Trend Themes
1. Advanced Soccer Balls - Disruptive innovation opportunity: Develop a soccer ball with even more advanced features to enhance player performance and improve visibility under different playing conditions.
2. Improved Flight Control - Disruptive innovation opportunity: Create a technology that allows for even greater flight control, providing players with enhanced accuracy and control during gameplay.
3. Enhanced Visibility Technology - Disruptive innovation opportunity: Develop innovative visibility technologies for sports equipment to improve player performance and safety in various weather conditions.
Industry Implications
1. Sports Equipment Manufacturing - Disruptive innovation opportunity: Explore new materials and manufacturing techniques in sports equipment to create advanced products that enhance player performance.
2. Sports Technology - Disruptive innovation opportunity: Focus on developing cutting-edge technologies specifically designed for the sports industry to improve game play, equipment performance, and player safety.
3. Sports Retail - Disruptive innovation opportunity: Develop new retail strategies and platforms specifically tailored for the sports industry to provide a seamless shopping experience for customers looking to purchase advanced sports equipment.
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