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Now I have never been to a product launch event myself so I have no idea how big or elaborate they usually are, but the Nike Mercurial Superfly II release party seems more like on the scale of a presidential inauguration than a debut for footwear.

Beautiful LED displays, sleek Plexiglass walls and enormous projected ads were just some of the eye candy present at the Nike Mercurial Superfly II launch. I just hope the shoes are half as good as the promo.