Rockstar

This Nike Magista Ad Features Turkish Playmaker Arda Turan

By: Rahul Kalvapalle - Published: • References: nikeinc & broadwayworld
Turkey and Atletico Madrid playmaker Arda Turan appears in his magician avatar in this film, released to celebrate the launch of the new Nike Magista boot. The films touch on Turan's nickname, 'The Turkish Magician,' bestowed on him by Atletico Madrid's fans awed by his amazing ball-control and vision.

The boot itself is targeted towards playmakers like Turan, who need to constantly be on the move to dictate their teams' attacking play.

The film begins with Turan dribbling the ball during an intense game taking place at Atletico Madrid's Vicente Calderon stadium. Just as Turan is fiercely stared down by a defender, the scene shifts and he is now depicted as a magician in a theater, with his defensive opponent lying in a box.

Turan is then seen splitting the box and 'cutting' his defender in half. The film then transitions back to the pitch, where Turan uses his supreme skill to nutmeg the defender. Stats for Magical Soccer Boot Ads Trending: This Quarter & Average
Traction: 181 clicks in 17 w
Interest: > 3 minutes
Concept: Nike Magista
Related: 61 examples / 47 photos
Segment: Males, 12-55
Comparison Set: 22 similar articles, including: sock-integrated soccer shoes, gradient cleat sneakers, and pitch-dark boots.