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If you’ve ever wished you could have your sneakers your way, specific to your taste and comfort needs, then you’ll love Nike’s latest endeavor.
Picking up on the growing demand for customization, Nike is giving customers the chance to customize their athletic wear with NikeiD.
NikeiD Studio is opening in Niketown in New York City, and will give consumers a hands on go at designing their own shoes and other sportswear.
Nike today announced the opening of its first NIKEiD Studio at Niketown in New York City, giving consumers a more hands-on design experience and the power to design and create footwear, apparel and equipment for themselves, for their friends, and even to be purchased by others around the world.
The NIKEiD Studio is a consumer destination for designing, personalizing and customizing Nike performance and sport culture footwear, apparel and equipment, and marks the beginning of a design community, both virtual and hands-on, for consumers to share ideas, concepts and a passion for NIKEiD.
(dexigner)
References: nike, dexigner
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