The Nike PHOTOiD sneaker program designs custom footwear by merging your Instagram photos with sneakers. Using the color profile of your favorite picture, Nike designs a sneaker that captures the photo’s essence.
Using a simple four-step process, the program develops a shoe available for you to purchase immediately. The first step is to choose a photo from Instagram. After picking your shoe from a collection of Nike’s latest models, the program synthesizes your choices. PHOTOiD throws your choices into a specialized algorithm that spits out custom sneakers. You can then review your Nike Instagram sneakers and share them. The newly customized footwear can also be ordered online.
This technology is amazing because it allows for infinitely customizable shoes. Using something as personal as Instagram and merging it with high performance footwear creates a very intimate experience.
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Interest: 1.9 minutes
Concept: Nike Instagram Sneakers
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Segment: Neutral, 12-35
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