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Nike FCRB Gives a New, Earth-Friendly Look to Sportswear

By: Brian G Randles - Published:   Updated: Jun 14 2011 • References: nike & highsnobiety
The Nike FCRB Spring and Summer 2010 Collection is out and it does not disappoint. In a collective effort with Nike Japan, FCRB fuses animal patterns and sophisticated design details with classic sports items.

The collection features track suits, shorts, shirts and more. Also F.C. Real Bristol uses vinyl figures as mannequins which gives it a very impressive look.

Check out more on the Nike FCRB Collection above.

Implications - With eco-conscious consumers on the rise, companies are having to adapt their production and marketing strategies. Consumers seek products that will help them adopt greener lifestyles, and when they see companies using eco-friendly advertising strategies, they associate them with a green identity. Companies seeking this relationship with green consumers should incorporate eco-friendly practices into their routines.

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