The Nike Destroyer Bat may be the best thing to come from the new Nike Destroyer collection so far. The bat was part of a Street Fighter-inspired art installation created by Plus 41 to advertise the new Nike Destroyer line.
The Nike Destroyer Bat is certifiably badass, with its protruding nails and burnt swoosh and destroyer logo. The entire installation is currently on display in two of Nike's Switzerland stores.
Implications - Consumers enjoy seeing pop culture-inspired products because they are able to readily empathize with a product they already have prior knowledge about. As such, corporations looking to further entice consumers into buying their wares may consider incorporating pop culture references and allusions into design elements.
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Concept: Nike Destroyer Bat
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