Superstar

Nike 'Basketball Never Stops: LeBron 24/7' Shows True Commitment

By: Katherine Vong - Published: • References: nike_ & nikeblog
For those who live and breathe basketball, the new Nike 'Basketball Never Stops: LeBron 24/7' will surely hit home.

The Nike 'Basketball Never Stops: LeBron 24/7' commercial is all about NBA all-star LeBron James' true dedication to the sport of basketball, showing him playing and training after-hours -- and quite intensively at that. Using weights and rope, James definitely isn't one to skimp on his workout, especially when everything else around him has shut down.

This new ad comes on the heels of Nike's original 'Basketball Never Stops' ad, which features NBA stars like Kevin Durant and Dirk Nowitzki, as well as a slew of other basketball-loving folk dedicated to the game. The original ad was released (appropriately) after the commencement of the NBA lockout earlier this year. Stats for Seriously Dedicated Sports Ads Trending: Older & Average
Traction: 2,731 clicks in 153 w
Interest: > 3 minutes
Concept: Nike Basketball Never Stops
Related: 95 examples / 73 photos
Segment: Males, 18-35
Comparison Set: 35 similar articles, including: midnight jogging gear, air force hoop kicks, and exhausted athletic editorials.