Nike 'Angry Winter' Campaign Wants You to Fight the Cold

By: Katherine Vong - Published: Dec 8, 2011 • References: & popsop
The Nike 'Angry Winter' campaign is yet another innovative initiative from the mega sportswear brand. Asking people to fight against the dipping temperatures, the brand has launched a dedicated site featuring an interactive online game that requires you to help athletes -- Alex Morgan, Allyson Felix and Greg Jennings -- beat the cold.

The Nike 'Angry Winter' campaign aims to promote the brand's winter wear, which the featured athletes wear during the game. For example, Allyson Felix wears a waterproof Nike Element Shield Max Jacket and the Nike Lunarglide+ 3 Shield Shoe as you help her run against freezing rain. The game consists of three stages, and if you're the top scorer for any given day, you will win a Nike Fight-Back Pack, which is filled with the Nike gear of your choice: top, bottoms and shoes worn by the athletes in the game. According to Popsop, there is also a grand prize that gives the winner a trip for two to meet a top Nike athlete. Stats for Athletic Perseverance Games Trending: Older & Mild
Research: 1,661 clicks in 232 w
Interest: 2.6 minutes
Concept: Nike Angry Winter
Related: 83 examples / 64 photos
Segment: Neutral, 12-35
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