Brazilian Culture Sneakers
Every aspect of the Nike Air Max 'Lanceiro' is inspired by Brazilian culture. The dotted shoe upper mimics the vibrant beads found on costumes in Pernambuco, while a speckled midsole channels the region's signature muddy swamps.
Implications - Companies that define Americanization such as Nike, Starbucks and McDonald's are losing consumer interest as people are striving for diverse cultural influences in their everyday lives. The majority of the public is more interested in a mosaic than a melting pot, and the maintenance of culture in consumer products is the first step in this direction.