Nike presents a new ad for its new ‘Free Flyknit’ shoes, producing an intriguing work of art. This billboard is located in Shanghai and the video depicts employees working around the clock. From what originally starts as a bare foot soon becomes a fully covered knitted shoe.
This advertisement is unlike anything I’ve seen before and is fascinating to think companies are consistently producing new ideas to market their products, becoming more artistic and distinct from the next. The ad is colorful and vibrant, making this tedious task seem effortless, all the while doing an excellent job at captivating the audience’s busy attention. This billboard is really nothing short of genius because Shanghai is such a large and busy city; this billboard will surely attract some attention.
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