The Nike ACG Misery Ridge Jacket Boasts a GORE-TEX Membrane
Michael Hemsworth — November 25, 2020 — Eco
References: nike & blessthisstuff
The Nike ACG Misery Ridge Jacket is a sustainability-focused outerwear style from the activewear brand that is focused on providing enhanced support for outdoor explorers. The jacket from the ACG collection is characterized by its 100% recycled polyester design that sees the material utilized for the exterior along with a GORE-TEX membrane that's further optimized with taped seams. This works to make the shell completely waterproof, while also enabling it to be worn in virtually any weather conditions that an adventurer could encounter.
The Nike ACG Misery Ridge Jacket is rounded out with a series of four utilitarian pockets that will offer ample space for small essentials that the wearer needs when traversing a new landscape or simply heading to work in the city.
The Nike ACG Misery Ridge Jacket is rounded out with a series of four utilitarian pockets that will offer ample space for small essentials that the wearer needs when traversing a new landscape or simply heading to work in the city.
Trend Themes
1. Sustainability-focused Outerwear - Opportunity for using recycled materials and sustainable manufacturing processes in the outerwear industry.
2. Enhanced Weather Protection - Opportunity to develop innovative waterproof and weather-resistant technologies for outdoor apparel.
3. Utilitarian Pocket Design - Opportunity to create functional pockets for convenient storage in various industries, such as travel accessories and workwear.
Industry Implications
1. Outdoor Apparel - Disruptive innovation opportunity to incorporate sustainable materials and advanced weather protection technologies in hiking and outdoor gear.
2. Textile Manufacturing - Opportunity to adopt recycling and upcycling practices to meet the demand for sustainable fabrics in various industries, including fashion and outdoor gear.
3. Travel Accessories - Opportunity to design and manufacture travel-friendly accessories with utilitarian pockets for storing small essentials on the go.
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