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The Nijenrode Packaging Lets the Brand's Outrageous Bottle Do the Talking

By: Susan Keefe - Published: • References: redthumb.nl & lovelypackage
The Netherlands-based brewing company Nijenrode turned to the creative minds at the design firm Redthumb to craft a fresh new look for the micro-brewed beer. The result of this collaboration is a line of curvaceous high-gloss bottles adorned with elaborate yellow typography. Sure to catch more than a few beer-hungry eyes on liquor store shelves, these alluring ales are all dressed up and ready to party.

Nijenrode prides itself on creating hand-crafted beer brewed in small, limited batches. The Nijenrode packaging stays true to the understated cool factor the brand already has. Redthumb lets the bodacious shape of the bottles do most of the talking rather than flashy graphics that would cause the brand to stray from its carelessly dapper persona.

Glossy, curvy and wonderfully simple, the Nijenrode packaging breathes new life into the brand without harming the brand's cool factor. Stats for Curvaceous Beer Branding Trending: Older & Mild
Traction: 1,864 clicks in 138 w
Interest: 4 minutes
Concept: Nijenrode
Related: 47 examples / 36 photos
Segment: Males, 18-55
Comparison Set: 17 similar articles, including: 44 distinctively branded cans, 95 distinctively branded beers, and refined beer branding.